Beginning on September 25th, 2018, YouTube is making two changes that affect every one that embeds videos on optin pages, sales pages or websites.
Please keep in mind, these changes only affect YouTube videos that are embedded on your web pages.
But, these changes can seriously degrade the user experience you want your visitors to have on your sales pages or websites.
Change #1 – Related Videos Will Always Be Shown
Typically, when YouTube videos are embedded on sales pages the rel parameter is set to 0 to prevent related videos from being shown at the end of the video.
This is done to keep the sales page experience clean, and to avoid having competing videos show up in the related videos.
On or after September 25, 2018 this behavior changes as detailed below:
The behavior for the rel parameter is changing on or after September 25, 2018. The effect of the change is that you will not be able to disable related videos. However, you will have the option of specifying that the related videos shown in the player should be from the same channel as the video that was just played.
To be more specific:
- Prior to the change, if the parameter’s value is set to 0, then the player does not show related videos.
- After the change, if the rel parameter is set to 0, the player will show related videos that are from the same channel as the video that was just played.
Having related videos at the end of a video on any web page creates a distraction for the viewer, and can entice them to click away from your site.
It’s nice of YouTube to allow us to force the related videos to be from our channel, but the change still detracts from the clean, distraction-less sales pages we’re used to and that we want our visitors to experience.
Change #2 – Video Info Will Always Be Shown
Here’s a direct quote:
The showinfo parameter, which indicates whether the player should display information like the video title and uploader before the video starts playing, is also being deprecated. Following the change, the channel avatar and video title will always display before playback begins, when playback is paused, and when playback ends. The avatar being displayed is new behavior that will be consistent across all embedded players.
Again, YouTube’s change is messing with the experience we are trying to create for the visitors on OUR websites.
So, what are marketers and business owners to do to protect your websites from these changes?
I created a video talking about it, have a look…(or skip to my conclusion below)
In conclusion, here are 2 ways to avoid being affected by the September 25th YouTube change:
- Don’t use YouTube as your video host. Host your videos on Vimeo or Amazon S3 or your web hosting.
- Use a video player that can overcome the Sept. 25th changes, as well as help with the video autoplay issue that Chrome and Safari have cracked down on.
One thing to note, if you mainly use YouTube embeds as a means of boosting the rankings of your videos (SEO) then you definitely want to keep using the YouTube embed codes. Just make sure you utilize the rel=0 or whatever the new parameter will be to force the related videos to be videos from your channel.
If you want to keep using YouTube as your video host AND want full control over the video experience on your optin pages, sales pages and websites…I recommend using a video player.
Explaindio Player is a simple, cloud-based video player that returns control of your website’s video experience to you.
Another popular video player is Monkey Playr.
Questions? Leave them in the comments below…