Another Google Announcement

I just wanted to give you some additional details on yet another announcement from Google that may affect your website(s).

This past Thursday, Google announced on the Chromium blog that ALL HTTP (non-ssl) sites will be marked as “not secure” beginning in July, 2018.

With Chrome holding 59.32% of the desktop browser market share and 59.13% of the mobile browser market share…this is a big deal!

Combine this announcement with the mobile speed ranking announcement from January and…

July is really shaping up to be a whopper of a month for Google changes!

What do you need to do?

1. Test your website(s) to see what their current load speed is.

2. Secure your website(s) with SSL.

How do I do this?

1. Use sites like Pingdom or GTMetrix to determine how fast your website is. If it’s greater than 3 seconds you should make the recommended changes to improve speed.

2. Work with your hosting provider or web developer to request and install a SSL certificate.

Any further recommendations?

1. If you’re on WordPress, check out WP Optimiser and see how it can improve the speed of your site. Also, consider installing a caching plugin and/or putting your site behind Cloudflare.

2. I recommend putting your site behind Cloudflare because you can get a FREE SSL through Cloudflare. Matt Garrett has a great guide on setting up Cloudflare. Check it out here.

If you have any questions, simply leave a comment.

What Every Website Owner Ought To Know…

Back in January, Google made an announcement that affects all website owners.

Did you see or hear about it?

Here’s the jist of it…

People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.

This is a big deal for you, your clients and your prospective clients.

Slow loading sites stand to lose their mobile rankings if they are not optimized before July 2018.

What do you need to do to get your site optimized?

Here’s 5 tips to help you optimize your site…

1. Hosting/Hosting Server – Use a free site like bitcatcha to test your web hosting. If your web hosting is slow…you need a new webhost.

2. Themes & Plugins – Think your theme or a plugin may be slowing your site down? Get rid of them.

3. Graphics – Unoptimized images are one of the top causes of slow web pages. Optimize your images using a site like BulkResizePhotos.

4. Databases – If your site uses a modern Content Management System like WordPress, your database can become full of unneeded data like post revisions. Optimize your database.

5. Long Pages – If you create long sales pages it can take a while for the full page to load. Consider using a plugin or scripting to load images as the user scrolls down your page.

Doing all of these things will decrease your website load time and keep the Google ranking engine happy.

Now, if your site utilizes WordPress (self-hosted or paid)…I have good news for you.

The team over at CyberTactics & TrustedExpert have developed a WordPress plugin that performs all the optimizations listed above for you.

It’s called WP Optimiser.

I’ve spent the last few days testing WP Optimiser.

If you’d like to see my results, simply click here.

If you have any questions you can leave a comment here or utilize the Facebook Messenger Chat on the Rave Review site to contact me.

Who Can You Trust In Internet Marketing?

One of the big mistakes when I started out in Internet Marketing was listening to the wrong people and buying the wrong products.

It’s tough as a newbie (and even some of us that have been around for a couple of years) to know who to trust in the Internet Marketing space.

I’ve spent way, way too much money on training and software over the past few years.

One of my biggest mistakes was paying a “guru” $5000 to “coach” me.

To put it simply…I got ripped off!

But do you want to know what bugs me the most?

It’s that my story seems to be the “norm” or “pattern”…

…like it’s a rite of passage in the IM industry to be ripped off.

It shouldn’t be this way!

Over the next few weeks I’m going to create a course that educates people new to Internet Marketing about the good and bad of the IM industry, and hopefully help them avoid becoming another IM statistic.

This will be a FREE course and I will post info once it’s available.

As I mentioned above, knowing who to trust in the IM space is difficult.

When I find solid people that release solid products I cling to them.

Two of the people I have clung to are Curt Crowley and Andy Brocklehurst.

I think I first heard them by stumbling on the IM Pub Facebook live that Andy and Curt are a part of on Friday afternoons.

They would talk through current and upcoming product launches and offer candid feedback that helped me avoid potential bad purchases.

I also learned that they run a closed membership called Society 11.

Inside of Society 11 you get access to a number of Curt’s software (including ChromiCode, PixeLarge and PicLinkr), Andy’s software (Quick Pages Pro, Super Promo Pages) and training from Curt, Andy and others.

Curt and Andy did a Facebook live recently, walking through everything you get inside Society 11.

They gave me permission to share it with you so I created a very simple page with the video so you can see it for yourself. It’s about 38 minutes long so I recommend watching it at 1.5x speed to get through it a little quicker.

Watch the Society 11 Sneak Peek

If you have any questions after watching the video simply leave a comment here or use the Facebook Messenger Chat on the Rave Review site.

2 Reasons Why You Should Combine Images With Click-To-Call Marketing

When you get started in Internet Marketing you quickly learn that using images in your marketing increases engagement and conversions.

  • Tweets with images receive 150% more retweets than tweets without images
  • Facebook posts with images see 2.3x more engagement than those without images
  • When information is paired with images, people retain the information longer

But, did you now that using click-to-call increases engagement and conversions as well?

  • Calls have 30-50% conversion rates (clicks average between 1-2%)
  • 61% of mobile searches result in a phone call
  • By 2019, it’s estimated that 162 billion calls to businesses will originate from mobile devices

Can you imagine the power if you could combined the two?

Images + Click-To-Call = Off the Charts Engagement & Conversions

  1. Engagement – images produce more engagement and calls last much longer than website visits
  2. Conversions – both images and phone calls increase conversions

So how can you combine these two powerful marketing methods?

The only way I’ve found so far is with PicLinkr.

PicLinkr enables you to control the clickable images you post to social media sites like Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumblr and Buffer.

Within the same clickable image post you can have mobile users initiate a phone call, and desktop and tablet users be taken to any website.

Imagine this simple scenario…

Your favorite pizza restaurant posts a delicious-looking pizza with a simple call-to-action of “Hungry yet? Click the pizza to get yours delivered now.”

People viewing this post on mobile phones click the image and a phone call is initiated so they can immediately place their order.

People viewing on desktops and tablets click the image and are taken to the restaurant’s online ordering page.

See the power of combing images with click-to-call?

If you’d like to learn more about PicLinkr, simply click here.

If you have any questions simply ask them in the comments.

Sources: Image Statistics, Click-To-Call Statistics

Disclaimer: Links to products in this post are affiliate links. If you purchase through these links I will receive a commission. I only link to products that I have tested and/or use in my business.