Do you know what a sales funnel is?
I bet you do.
Think about it…have you been to a restaurant or drive-thru lately?
Did the person taking your order offer you an additional item?
“Would you like fries with that?”
“Would you like to add a side salad?”
“Did you save room for desert?”
“Would like to go BIG?”
Those simple questions are perfect examples of a sales funnel at work.
A sales funnel is simply a process to take a person from point A to Point B.
Below is a simple sales funnel…
Businesses of all types use sales funnels to increase value, sell more products and deliver additional services.
Every business should have at least one sales funnel in place!
Below is a simple sales funnel that’s typically used to get a visitor’s email address and make the first offer…
Typically, a lead magnet (something of value – a PDF, video training, free product, etc.) is offered on the squeeze page in order to entice the visitor to give out their email address. The goal of the squeeze page is to get the visitor’s email address and move them to the next stage of the sales funnel.
The bridge page is used to deliver the lead magnet and introduce them to a product that will solve their problem or make their life easier in some way. The goal of the bridge page is to get the visitor to click thru to the sales page.
The sales page is where the product is explained and sold. This can be your product or service, or can be an affiliate offer.
As you can see, sales funnels are a vital aspect of any business.
Would you like to learn more about sales funnels and how to build them?
One of my favorite digital marketers, JayKay Dowdall, has just released a new training on how to build sales funnels…the right way!
Learning how to build sales funnels is a great skill to learn for anyone in business, and is essential for anyone doing business online.
I highly recommend Funnelize!
In fact, I love the training so much that if you pick it up through me you’ll be invited to join my private Facebook group where we will work through the training together and help one another build sales funnels (plus some other great bonuses…watch the video for details).
If you have any questions, please just leave a comment below…
*Note – If you pick up Funnelize through my link I will receive a commission.